AI engineering for New York companies rebuilding around AI
RXY Studio is the end-to-end partner for New York companies that want to rebuild their products and operations around AI: one in-house team shapes the strategy, builds the AI systems, hosts and operates them securely, and makes the company visible in ChatGPT, Perplexity, Gemini and Claude.
What does RXY Studio build for New York companies?
Everything an AI-native company needs, under one roof—no handoffs between agencies, freelancers and IT vendors.
- AI strategy: where AI creates real leverage, what to build first, the business model and the roadmap.
- Product & design: positioning, product design and interfaces that make complex AI feel obvious.
- AI engineering: agents, automation, model selection and software, developed in-house and tested before every release.
- Hosting & operations: we host, monitor and improve what we build—the team that writes the code runs it.
- AEO & GEO: visibility inside AI answers, so ChatGPT, Perplexity, Gemini and Claude name your company when buyers ask.
How do established companies become AI-native?
New York runs on finance, media, real estate and professional services—industries with existing products, existing processes and real regulatory exposure. For them, becoming AI-native rarely starts with a new app. It starts with one expensive workflow—research, reporting, onboarding, support—rebuilt around agents and models, then the next one.
We rebuild those workflows end to end and keep the old process running until the new one has proven itself in production.
How do you handle security and compliance?
- Permissions and data access are designed in from the first workflow, not added after launch.
- Every model call and agent action is logged, so decisions can be traced and audited.
- Sensitive data is isolated per client and per tenant, with secrets managed outside the code.
- Hosting and operations stay with the team that built the system, so there is one accountable owner.
How does an engagement work?
- Discovery: we map the workflows where AI changes the economics of the business.
- Strategy & roadmap: what to rebuild first, how risk is controlled and how success is measured.
- Build: the first workflow in production, with evaluations that prove it works.
- Operate & expand: we run and improve the system and move to the next workflow.
Frequently asked questions
Does RXY Studio work with companies in New York City?
Yes. RXY Studio works with companies in New York City and across the United States—from AI strategy through AI engineering to hosting and operations—led by founder Urban Herak.
Can an established company become AI-native?
Yes, one workflow at a time. Existing companies become AI-native by rebuilding a core workflow around models and agents, proving it in production, and retiring the old process once the new one runs reliably.
Do you host and operate the AI systems you build?
Yes. We host, monitor and operate what we build, so the team that wrote the system is the team accountable for it in production.