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Direct answers on building AI-native companies and becoming visible inside AI answers—written by the team that builds them.
- AI-NATIVE COMPANIES
What is an AI-native company?
An AI-native company is a company whose product, operations and decisions run on AI from day one—models, agents and data are the core of how it works, not a feature added to an existing business.
READ GUIDE - AEO
What is AEO (Answer Engine Optimization)?
AEO (Answer Engine Optimization) is the practice of structuring content so AI assistants and answer engines—ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews—can extract and quote it directly as the answer to a question.
READ GUIDE - GEO
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of making a brand visible, cited and recommended inside answers that large language models generate—in ChatGPT, Perplexity, Gemini, Claude and Google’s AI features.
READ GUIDE - COMPARISON
AEO vs. GEO vs. SEO: what is the difference?
SEO competes for a position in a list of links, AEO competes to be the passage an AI assistant quotes, and GEO competes to be the brand a language model recommends—three layers of the same visibility system.
READ GUIDE - AI CRAWLERS
AI crawlers and robots.txt: GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot
To appear in AI answers, allow the search crawlers—OAI-SearchBot for ChatGPT, Claude-SearchBot for Claude, PerplexityBot for Perplexity and Googlebot for Google’s AI features—in robots.txt. Training crawlers such as GPTBot and ClaudeBot are separate and can be allowed or blocked independently.
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